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Wednesday, July 16, 2014

David Beckham Brings Haig Club Single Grain Scotch Whisky to Market 

He has his hands in so many project these days, but David Beckham's tastiest venture is definitely his new Haig Club whisky.
The English soccer legend got together with his pal Simon Fuller and liquor giant Diageo for the new spirit, now on sale at select retailers in London for $77 per bottle.
And while many enthusiasts are eager to try the Haig Club Single Grain Scotch Whisky, there’s a small contingent of folks who are publicly criticizing the new initiative.
UK activist group Alcohol Concern stated, “It’s incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits. Given David Beckham’s other roles promoting sport and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle, and we call on the star to rethink his association with this product.”


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