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Thursday, June 12, 2014

Kate Upton Is Picture Perfect in New Express Ad Campaign 

There’s certainly no shortage of work for Kate Upton these days, and the 22-year-old stunner is the new face of Express’ denim and fall ad campaigns.
In a new behind-the-scenes spread, Ms. Upton proves her appeal goes well beyond the bikini beach realm.
Kate told People, “It’s really exciting for me to be the brand ambassador for Express this year because it is a brand that I have grown up with and always wear. [My first Express purchase was] definitely a tank top — I grew up in Florida!”
In order to avoid being pigeonholed as simply a swimsuit poser, Upton is very intentional about her mindset for each gig. “Every time I am on a fashion set I try to treat it completely differently from any shoot that I have been on, so it would be impossible to compare. It helps to make the pictures way more fun for my fans to see — and for me!”
And while she constantly finds herself getting primped for her various duties, Kate relishes the opportunity to chuck the cosmetics and ditch the hair dryer. “I love to get all dressed up, but it can be really exhausting to get done-up like that every day. When I’m on my own, it’s more realistic for me to be casual and comfortable because I love to be outside and I am always hanging out with friends and family.”


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