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Sunday, June 22, 2014

Alicia Keys Stars in Givenchy’s Dahlia Divin Fragrance Campaign 

Given her massive success in the music industry, Alicia Keys is no stranger to high profile projects.
However, the “Girl on Fire” songstress is still a newbie in the fashion fragrance realm, not that it shows in her new Givenchy Dahlia Divin perfume spread.
Alicia told WWD that she scored the gig through a friendship with Riccardo Tisci- “Spiritually we’re a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he’s really soulful. He did this awesome thing with me on the 10th anniversary of my first album. We did four intimate shows with just me on the piano, and he designed the look for them. It was heavy metal — everything of his is just really heavy, but it was super cool.”
“As time passed, [this fragrance campaign] came to fruition. I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”
And someday Keys hopes to find herself in the director’s chair. “Oh my God, I love directing! I did this short for Lifetime along with Jennifer Aniston, Demi Moore and three other incredible female directors. It was about how breast cancer affects the family, from five different perspectives. And I directed that, and I fell in love with it, because I related to all the different sides — the actor, the writer and their vision for it, the studio, because they have their thoughts on it, and being able to relate to every single part of it and make it smooth and interesting and bring out the idea as beautifully as possible.”


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