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Nails Inc. Signs Alexa Chung As New Face 

She’s no stranger to high-profile campaigns and Alexa Chung is slated to work her magic for Nails Inc. in a brand new spread.
The 30-year-old television presenter/model will not only front the brand, but she’s also working on a six-shade collection of polishes inspired by various fabrics.

Chung’s new polishes will hit stores in full-force this August and there’s even talk of a pre-release teaser called Red Lace coming next month.
Meanwhile, Nails Inc’s founder and managing director Thea Green told WWD the company will open a standalone store called Paint Worxshop here in the States this winter.