Scoring yet another amazing gig, Karlie Kloss is the new face of Swarovski as Miranda Kerr’s contract comes to an end.
Swarovski’s chief executive officer Robert Buchbauer told Women’s Wear Daily, “We wanted to bring our brand to the next level but also the next generation — we thought that Karlie would be a perfect match. She represents a certain openness and a certain mind-set — a new philosophy if you will. She is very fashionable and very beautiful, which is key when you talk about the next generation of consumer — specifically, powerful women who should become our long-term customer. On top of that, we’ve decided to put more emphasis on the North American market and who would be better than Karlie?”
And it sounds like Karlie is raring to go- she told WWD, “It’s such a global presence, you see [their ads] in the subway, also all throughout Europe — I’ve been doing a world tour lately and at every airport and every country I’ve been I’ve seen it somewhere. In Cannes as well — it’s been very exciting to play ‘I Spy’ and spot the ads. They are a brand that does bridge the gap [between fashion and commerce], the scope of what they do it’s pretty extreme. In the time I’ve spent working with them I’ve met different family members from different aspects of the business — one part of the business is loose stones, another is stone-cutting, another part is the actual design and the product, another part is working with high-fashion brands.”