Taylor Swift Stars In New Keds “Ladies First” Campaign

She’s been featured in their ads since 2013 and now Taylor Swift is featured in a new global brand platform from Keds footwear.

The “Shake It Off” songstress is the face of “Ladies First,” and Keds president Chris Lindner told WWD, “A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day.”

Furthermore, says Kirshenbaum Bond Senecal honcho Jonah Bloom, “Promoting women isn’t a new concept for Keds but the Ladies First campaign celebrates the future by inspiring the current generation of boundary breakers.”

 


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